# Clever Design Goes Viral

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A simple product design idea from an American bottled water brand recently took the internet by storm. Instead of relying on expensive marketing campaigns or massive advertising budgets, the brand introduced a clever built-in feature right on the bottle's label.

By hiding a stretchable, adjustable strap inside the packaging label, consumers can easily peel it open and transform the bottle into a hands-free crossbody water canteen. The flexible strap can be adjusted to fit different body sizes, making it exceptionally convenient for everyday activities like walking the dog, hiking, traveling, or strolling through the city without having to constantly carry a bottle by hand.

This creative and highly practical feature solved a daily inconvenience for consumers. As a result, users willingly posted their own videos showcasing the bottle across social media platforms, generating massive organic engagement and online traffic purely through word-of-mouth and clever design.

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